50 anos de LEGO DUPLO

 

A patente foi registada a 29 de Novembro de 1967, mas foi em 1969 que surgiram os primeiros conjuntos LEGO DUPLO. É um dos temas mais antigos da LEGO e para muitos, o "primeiro" tema LEGO na nossa vida

Press Relase:

50 Years Young

Celebrating half a century of big building fun with LEGO®DUPLO®

BILLUND, January 29, 2019:Today we mark 50 years since theLEGO Group unveiled its inaugural large brick for small hands (yes that would be 1969) – the same year the first person set foot on the moon. You can decide which was the bigger moment for mankind (although could Apollo 11 be dismantled and rebuilt into a racing car?) but, either way, below are some highlights from half a century of big building fun.

Ludamus! A Latin origin
Did you know the nameDUPLO®derives from the Latin word ‘duplex’meaning double? The name first featured on two LEGO® DUPLO sets launched in 1969 – set no. 510 and no. 511 if you like specifics.

And did you know that LEGODUPLO bricks are twice the size of classic LEGO bricks on all dimensions? This is so all our bricks fit into the LEGO System in Play,but finding this 2:1 scale solution was no easy task.We tried both 4:1 and 3:1 scale before Godtfred Kirk Christiansen – second generation LEGO Group owner -in 1968 came up with the idea (during his sleep!) to hollow the studs on LEGO DUPLO bricks.This meant they could be combined with classic LEGO bricks, and thereby formedthe basis for safe andmore age-appropriate LEGO building experiences for the youngest children.

The building blocks of life
The urge to play is nature’s way of helping us make sense of the world. Through play we come to know what it means to belong, to be loved, and feel happiness.From birth to the age of four, children undergo intense neurological transformation. The most rapid period of learning and development a human being will ever experience takes place in those four yearsand by the end, a ‘blueprint’ has been drawn for the adults they will become.

That’s why all LEGO® DUPLO®products are carefully designed to inspire and helptoddlers unlock their full potential through creative, playful experiences that will further shape their future. Don’t just take our word for it. We asked over 9,000 parents around the world how they feelabout the LEGO System in Play in the LEGO Play Well Report, 2018; 94% say it stimulates their child’s imagination, 93% say it helps their child be creative, 91% say it helps their child learn and discover new things, and 84% say it helps their child develop life skills. Oh, and 91% also say it is a fun activity for the whole family!

A rabbit…and some friends
First conceived in the late 1970s when Kjeld Kirk Kristiansen – third generation LEGO Group owner – decided to focus on LEGO DUPLO as a separate brand, the red LEGO® DUPLO® rabbit logo has taken pride of place on our product packaging ever since. Of course, it’s had a few makeovers during the years like any famous icon but, still, today the rabbit remains the symbol of the brand.

It has also since been joined by a host of other DUPLO animals – from horses, sheep and cows to elephants, lions and even dinosaurs. Not to mention the many different DUPLO figures that have launched over the years –farmers and policemen, doctors, cowboys, scientists, cheeky kids and hipster parents – there’s something to inspire every little builder’s imagination and help facilitate storytelling and role-play.